Brand, Identity, Logo & Illustrator

Brand, identity, and logo are different from each other. The word identity has many meanings from how we define ourselves to how others define and identify with us. In the business world, IDENTITY is the internal image of a business and describes how they want to be perceived by the public. Logos are a fundamental extension of that identity and brand and helps tell the STORY of the brand. A good logo adds definition to a brand and helps visually explain a brand. Many brands rely on subliminal and more direct techniques to tell the story of the brand. Work with a partner to find the story of the brand hidden within these logos.

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Graphic Design Careers

Graphic Design encompasses a wide variety of occupations including Graphic Art Managers, Creative Director, Production Manager, Brand Developer, Logo Designer, Illustrator, Multimedia Developer, Visual Journalist, Interface Designer, Web Designer, and more. Salaries vary widely.The video below gives you a glimpse into a working graphic artist.

What is branding?

How Does Your Brain "See" a Logo?

How Your Brain "Sees" a Logo Design And What It Means from Rob Marsh

How to Design a Logo?

Five principles of effective logo design
Form small groups and examine at least 5 logos at this site or this site. Choose one logo and summarize how it adheres (or doesn't) to the 5 logo design best practices.
Serif vs. Sans-Serif Fonts
Right-click and choose Save As to download these files for Logo Practice
Use Illustrator to bring ideas to life